The SCORE Survey Submission Page
Transforming survey completion into insight participants can use.
SCORE measures staff well being, burnout risk, and safety culture, but the survey process ended without confirmation or feedback. Participants submitted answers and got nothing in return, leaving engagement low and trust in the system fading.
SCORE measures staff well being, burnout risk, and safety culture, but the survey process ended without confirmation or feedback. Participants submitted answers and got nothing in return, leaving engagement low and trust in the system fading.
Grounded in research from a Duke professor, I redesigned the survey process to deliver immediate value. The old flow ended without confirmation or feedback, leaving participants disengaged and trust in the system fading.
Grounded in research from a Duke professor, I redesigned the survey process to deliver immediate value. The old flow ended without confirmation or feedback, leaving participants disengaged and trust in the system fading.
Timeline
Mar 2024 - August 2024
Role
UX/UI Designer
Goals
Goals
Replace the dead end survey flow with a clear, insight-driven experience
Replace the dead end survey flow with a clear, insight-driven experience
Give participants actionable insights to target resources and reduce culture burnout
Give participants actionable insights to target resources and reduce culture burnout
The Problem
A disengaging Survey Flow Undermining SCORE’s Long Term Impact
A disengaging Survey Flow Undermining SCORE’s Long Term Impact
After completing a SCORE survey, users were left with nothing. No confirmation their responses were recorded, no results to review, and no guidance on next steps. The experience ended in a static, empty state that failed to acknowledge their effort or provide any value in return.
After completing a SCORE survey, users were left with nothing. No confirmation their responses were recorded, no results to review, and no guidance on next steps. The experience ended in a static, empty state that failed to acknowledge their effort or provide any value in return.
For a platform built to drive engagement and improve workplace culture, this was a serious flaw. Without immediate feedback or actionable insights, participants couldn’t easily comprehend their results or access targeted resources for improvement.
For a platform built to drive engagement and improve workplace culture, this was a serious flaw. Without immediate feedback or actionable insights, participants couldn’t easily comprehend their results or access targeted resources for improvement.
Solution
An Idea Worth Building
An Idea Worth Building
A lead researcher at Duke had been studying emotional exhaustion in healthcare teams and he wanted to put that research to work. He reached out to us with a rough idea for how his findings could improve the SCORE survey experience.
A lead researcher at Duke had been studying emotional exhaustion in healthcare teams and he wanted to put that research to work. He reached out to us with a rough idea for how his findings could improve the SCORE survey experience.
He shared a messy Word doc: raw text, links, copy pasted stats… but the core was strong. He proposed using emotional exhaustion scores to give teams better post-survey feedback.
He shared a messy Word doc: raw text, links, copy pasted stats… but the core was strong. He proposed using emotional exhaustion scores to give teams better post-survey feedback.
Ideation
Research and Early Concepts
Research and Early Concepts
Before starting design, we revisited the persona and empathy map from a previous SCORE workshop to stay grounded in real user needs.
Before starting design, we revisited the persona and empathy map from a previous SCORE workshop to stay grounded in real user needs.
What Our Research Told Us
What Our Research Told Us
To build trust and confidence, the design needs to offer reassurance, clarity, and a clear sense of progress. We will accomplish this by making the design:
To build trust and confidence, the design needs to offer reassurance, clarity, and a clear sense of progress. We will accomplish this by making the design:
Give Support
Give Support
The design should create a sense of emotional support, showing users they’re not alone.
The design should create a sense of emotional support, showing users they’re not alone.
Quick & Easy to Read
Quick & Easy to Read
The design must prioritize readability so users can scan and understand it quickly.
The design must prioritize readability so users can scan and understand it quickly.
Show Improvement
Show Improvement
The design should visually suggest that progress is possible and outcomes will get better.
The design should visually suggest that progress is possible and outcomes will get better.
Reflect Progress
Reflect Progress
The design should convey momentum, helping users feel like they’re moving ahead.
The design should convey momentum, helping users feel like they’re moving ahead.
The New Concept
The New Concept
Our research focused on burnout, so I started visualizing the result screen like a credit score dial. Then the design would be instantly readable, a little dramatic, and just familiar enough to feel real.
Our research focused on burnout, so I started visualizing the result screen like a credit score dial.
Why This Works For Us
Why This Works For Us
The right visual can transform raw data into clear, motivating feedback.
The right visual can transform raw data into clear, motivating feedback.
Easy to Understand
Easy to Understand
A dial makes the score instantly readable at a glance, without extra explanation.
A dial makes the score instantly readable at a glance, without extra explanation.
Gives Clear Direction
Gives Clear Direction
Beside the dial we show context by comparing the user's scores to other hospitals.
Beside the dial we show context by comparing the user's scores to other hospitals.
Highlight What to Improve
Highlight What to Improve
A dial makes it clear which areas need the most attention so users know exactly where to focus.
A dial makes it clear which areas need the most attention so users know exactly where to focus.
Offer Helpful Tools
Offer Helpful Tools
Beneath the dial we display customized resources for improvement.
Beneath the dial we display customized resources for improvement.
Feedback
Presentation and Feedback
Presenting and Feedback
We shared the design concept with the Duke researcher, and he was very positive about the overall direction and execution.
We shared the design concept with the Duke researcher, and he was very positive about the overall direction and execution.
He noted we’d need an alternate for users who opt out of seeing their score, so we planned a light brand refresh of the old survey screen (shown below) to fill that role.
He noted we’d need an alternate for users who opt out of seeing their score, so we planned a light brand refresh of the old survey screen (shown below) to fill that role.
This was a simple feature, we moved straight into development, I stayed closely involved to support implementation, answer edge case questions, and ensure the final build matched the design intent.
This was a simple feature, we moved straight into development, I stayed closely involved to support implementation, answer edge case questions, and ensure the final build matched the design intent.
From a Static Page to an Engaging, Insightful Experience That Guides Next Steps
From a Static Page to an Engaging, Insightful Experience That Guides Next Steps
The researcher now shares it on LinkedIn alongside his other research work.
The researcher now shares it on LinkedIn alongside his other research work.
The researcher now shares it on LinkedIn alongside his other research work.
A small feature, but one that made the data clearer and the experience smoother.
A small feature, but one that made the data clearer and the experience smoother.
A small feature, but one that made the data clearer and the experience smoother.
From Confusion to Clarity: Redesigning the Survey Results Experience
From Confusion to Clarity: Redesigning the Survey Results Experience
Impact
What Changed and Why it Mattered
What Changed and Why it Mattered
The Survey Submission Page redesign turned a disengaging, dead-end step into a clear, results driven experience that reinforced trust in SCORE and gave users a reason to stay engaged.
The Survey Submission Page redesign turned a disengaging, dead-end step into a clear, results driven experience that reinforced trust in SCORE and gave users a reason to stay engaged.
Made Results Easy to Understand
Made Results Easy to Understand
The old page left users without confirmation, context, or clear next steps. The redesign presented scores visually, explained what they meant, and highlighted where users stood, making results immediately comprehensible.
The old page left users without confirmation, context, or clear next steps. The redesign presented scores visually, explained what they meant, and highlighted where users stood, making results immediately comprehensible.
Connected Scores to Actionable Resources
Connected Scores to Actionable Resources
Instead of burying links in dense text, resources were now tailored to the user’s score and grouped for quick scanning. This helped participants move from insight to action without confusion or delay.
Instead of burying links in dense text, resources were now tailored to the user’s score and grouped for quick scanning. This helped participants move from insight to action without confusion or delay.
Created a Scalable Foundation for SCORE Features
Created a Scalable Foundation for SCORE Features
The new structure was built to be flexible, allowing future survey results and resources to follow the same clear, visual, and actionable format. This made it easier to expand SCORE’s capabilities without starting from scratch.
The new structure was built to be flexible, allowing future survey results and resources to follow the same clear, visual, and actionable format. This made it easier to expand SCORE’s capabilities without starting from scratch.
I work best in the gray where scattered thinking and broken tools need clarity, structure, and real outcomes.
Copyright © Blake Schubert 2025 - Created with Figma, Lottie Lab & Kling.AI
I work best in the gray where scattered thinking and broken tools need clarity, structure, and real outcomes.
Copyright © Blake Schubert 2025 - Created with Figma, Lottie Lab & Kling.AI
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