Creating a new brand for a different kind of healthcare consulting firm
Iridium Outcomes was launching a new healthcare consulting firm focused on working directly with health systems to turn strategy into lasting change.
I helped create the visual identity from scratch, including the logo, color, typography, imagery, and brand guidelines. The guidelines shown here are just a small selection from the full brand system I helped create.
Timeline
8/25
Role
Associate Brand Designer
Redesigning All Campus's Website to Drive Growth
All Campus needed a website overhaul as its university partner network grew. I replaced a dated site with a modern, credible experience built for a higher education audience.
We extended the design into a targeted email system to socialize new benefits. This unified approach transformed the browsing experience into a high-conversion gateway.
Timeline
10/25
Responsibilities
Web Design, Brand Design