Helping American First Finance build a more consistent brand across web and marketing
American First Finance went through a full rebrand to modernize its identity and create a more consistent look across the company.
I helped bring the new direction to life across brand guidelines, responsive web design, and marketing work. The guidelines shown here are just a small selection from the full brand system I helped create.
Timeline
8/25
Role
Associate Brand Designer
Redesigning All Campus's Website to Drive Growth
All Campus needed a website overhaul as its university partner network grew. I replaced a dated site with a modern, credible experience built for a higher education audience.
We extended the design into a targeted email system to socialize new benefits. This unified approach transformed the browsing experience into a high-conversion gateway.
Timeline
10/25
Responsibilities
Web Design, Brand Design