Blake Schubert Portfolio

Redesigning All Campus's Website to Drive Growth

All Campus needed a website overhaul as its university partner network grew. I replaced a dated site with a modern, credible experience built for a higher education audience.

We extended the design into a targeted email system to socialize new benefits. This unified approach transformed the browsing experience into a high-conversion gateway.

What We Did & Why

The AllCampus website had evolved over several years, leaving the experience inconsistent from page to page. Visual styles, layouts, and content varied throughout the site, making it harder for visitors to understand the company and find relevant information. The redesign focused on creating a more cohesive brand, improving the organization of content, and establishing a consistent experience across the site.

The redesign focused on creating a more cohesive brand, improving the organization of content, and establishing a consistent experience across the site.

Updated Visual Identity

Replaced stock photography with custom illustrations and a consistent style.

Reorganized Content

Information was rewritten and reordered to make important content easier to find.

Better Readability

Improved spacing, typography, and content organization for easier reading.

Outcomes

The redesign aligned the website with AllCampus's growth while creating a clearer, more effective experience for prospective partners.

Stronger Brand Perception

The refreshed visual identity presented AllCampus as a more established and credible organization.

Increased Conversion

Clearer page structure, improved calls to action, and simplified content helped guide more visitors toward key conversion points.

Client Satisfaction

The redesign was well received by stakeholders and delivered a website that better reflected the company's growth, services, and long-term vision.

Let's Talk

Currently looking for new roles & ready to start within a 2 weeks notice.

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