Unclear Value: The page didn’t quickly explain what AllCampus offered employers or why it mattered.
Hard to Scan: long sections and dense copy made important information easy to miss.
Dated Brand Presence: Stock imagery and inconsistent styling gave the brand little distinction.
Clear Value Proposition: Employer benefits and outcomes are introduced early and reinforced throughout the page.
Stronger Brand Presence: Branded photography, graphics, and illustration give the site a more recognizable AllCampus look.
Social Proof: Client logos, a 43% retention result, testimonials, and partner universities back up the claims as users scroll.
Clear Value Proposition: Employer benefits and outcomes are introduced early and reinforced throughout the page.
Stronger Brand Presence: Branded photography, graphics, and illustration give the site a more recognizable AllCampus look.
Social Proof: Client logos, a 43% retention result, testimonials, and partner universities back up the claims as users scroll.
Clear Value Proposition: Employer benefits and outcomes are introduced early and reinforced throughout the page.
Stronger Brand Presence: Branded photography, graphics, and illustration give the site a more recognizable AllCampus look.
Social Proof: Client logos, a 43% retention result, testimonials, and partner universities back up the claims as users scroll.
Redesigning All Campus's Website to Drive Growth
All Campus needed a website overhaul as its university partner network grew. I replaced a dated site with a modern, credible experience built for a higher education audience.
We extended the design into a targeted email system to socialize new benefits. This unified approach transformed the browsing experience into a high-conversion gateway.
Timeline
10/25
Responsibilities
Web Design, Brand Design
Redesigning All Campus's Website to Drive Growth
All Campus needed a website overhaul as its university partner network grew. I replaced a dated site with a modern, credible experience built for a higher education audience.
We extended the design into a targeted email system to socialize new benefits. This unified approach transformed the browsing experience into a high-conversion gateway.
Timeline
10/25
Responsibilities
Web Design, Brand Design